Who Makes Noma Lawn Mowers? Brand History Explained
Direct Answer: Noma lawn mowers were made by Noma International, a Canadian outdoor power equipment company headquartered in Brantford, Ontario, that operated from the 1950s through the early 2000s. In the late 1990s, Noma was acquired by Electrolux, and its lawn mower lines were eventually absorbed into the Electrolux/Husqvarna outdoor equipment portfolio before the Noma mower brand was phased out entirely in the early-to-mid 2000s. Noma mowers are no longer manufactured under that name today.
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🧠 Expert Summary
- Noma International was a Canadian company headquartered in Brantford, Ontario, that produced lawn mowers, snow blowers, and seasonal outdoor equipment.
- Noma was acquired by Electrolux (the Swedish appliance giant) in the late 1990s, which eventually absorbed or discontinued many Noma-branded product lines.
- Many Noma mowers used engines sourced from Briggs & Stratton, Tecumseh, and Kawasaki, making parts easier to find even today.
- After Electrolux restructured, Husqvarna (a subsidiary of Electrolux at the time) became the dominant brand for outdoor power equipment in that product family.
- Noma mowers are no longer manufactured under that brand name, but used units from the 1980s and 1990s remain in circulation and are generally serviceable.
Step 1: Understand the Origins of Noma International
Noma International was founded in Canada and grew into one of North America’s most recognizable mid-tier outdoor equipment brands.
The company was originally best known for Christmas lights and seasonal decorations before expanding aggressively into lawn and garden equipment during the 1970s and 1980s.
By the mid-1980s, Noma had become a significant player in the push mower and riding mower segment, particularly popular in Canada and the northern United States.
Where Were Noma Mowers Made?
Most Noma lawn mowers were assembled in Canada, primarily in Ontario-based facilities.
Some product lines were manufactured in partnership with U.S.-based OEM suppliers, which is why certain Noma models share chassis and deck designs with other brands of that era.
This OEM arrangement was common in the industry — the same physical mower could carry different brand badges depending on who the retailer was.
Step 2: Identify Who Owned Noma at Different Points in Time
Noma’s ownership changed significantly between the 1980s and early 2000s, which directly affected product quality, parts availability, and brand direction.
Here is a clear timeline:
| Period | Ownership / Status | Key Impact on Products |
|---|---|---|
| 1950s–1980s | Noma International (independent, Canadian) | Core brand growth; lawn mower line expanded |
| Late 1980s | Publicly traded on Canadian stock exchange | Broader retail distribution across North America |
| 1994 | Financial difficulties; restructuring | Some product lines scaled back |
| Late 1990s | Acquired by Electrolux AB | Absorbed into larger outdoor equipment portfolio |
| Early 2000s | Noma brand gradually phased out | Husqvarna and other Electrolux brands took over |
| Post-2005 | Noma lawn mowers discontinued | Brand name lives on only in Christmas lighting |
The key takeaway: if you own a Noma mower made before 1995, it was built during the brand’s independent era and reflects Canadian manufacturing standards of that period.
Step 3: Learn Which Engine Manufacturers Powered Noma Mowers
Noma did not build its own engines. Like most mid-tier lawn mower brands, it sourced powerplants from established engine manufacturers.
This is actually good news for anyone servicing a Noma mower today. Because the engines came from major suppliers, replacement parts, carburetors, blades, and service manuals are still widely available:
- Briggs & Stratton — the most common supplier for walk-behind push mowers; parts availability remains excellent.
- Tecumseh — frequently used on snow blowers and some mower models; aftermarket support is strong despite Tecumseh ending engine production.
- Kawasaki — typically found on higher-end riding mower models; OEM parts are still distributed through Kawasaki’s small-engine dealer network.
Before buying any replacement engine or part, check the engine’s model and spec numbers stamped on the engine housing — not the Noma brand name on the mower deck. That engine number is what parts suppliers use to match components correctly.
Are Noma Lawn Mowers Still Being Made?
No. Noma lawn mowers have been discontinued since the early-to-mid 2000s. The Noma name survives today primarily in Christmas lighting and seasonal decorations, not outdoor power equipment.
If you need a replacement for an old Noma mower, the closest modern successors in the same product family are Husqvarna models (through the Electrolux lineage) or other mainstream brands like Craftsman, Toro, or Greenworks. For more current comparisons, see our who makes amerisun lawn mowers? brand guide.
Are Used Noma Mowers Worth Buying?
Used Noma mowers from the 1980s and 1990s can still be solid performers if the engine runs well and the deck is rust-free. Key things to check:
- Engine compression and startup — Briggs & Stratton and Tecumseh engines from this era are famously durable.
- Deck rust — steel decks 25–40 years old often have hidden corrosion underneath.
- Parts availability — engine parts are easy to find; Noma-specific body parts, drive components, and deck hardware can be difficult.
- Price — a used Noma should cost well under a comparable new budget mower; don’t overpay for the name.
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❓ FAQ — Who Makes Noma Lawn Mowers?
Who originally made Noma lawn mowers?
Noma International, a Canadian company based in Brantford, Ontario, manufactured Noma lawn mowers. The company began as a maker of Christmas lights and seasonal products before expanding into lawn mowers, snow blowers, and other outdoor power equipment during the 1970s and 1980s.
Does Noma still make lawn mowers today?
No. After Electrolux acquired Noma in the late 1990s, the lawn mower line was gradually phased out and discontinued in the early-to-mid 2000s. The Noma brand name survives only in Christmas lighting and seasonal décor categories.
What company owns the Noma brand now?
Noma was absorbed into Electrolux AB’s portfolio in the late 1990s. Electrolux’s outdoor power equipment business later became Husqvarna Group, meaning Husqvarna became the dominant successor brand in that product family. The Noma name as used for holiday lighting today is operated under separate licensing arrangements.
Who made the engines in Noma lawn mowers?
Noma did not build its own engines. Its mowers were powered by engines sourced from Briggs & Stratton, Tecumseh, and Kawasaki. Because these were mainstream engine brands, replacement parts remain relatively easy to find even for decades-old units.
Where were Noma mowers manufactured?
Most Noma mowers were assembled in Canada, primarily in Ontario. Some product lines were produced through OEM partnerships with U.S.-based suppliers, which is why certain Noma models share chassis and deck designs with other brands of the era.
Can I still find parts for a Noma lawn mower?
Yes, for the most part. Engine parts are widely available from Briggs & Stratton, Tecumseh, and Kawasaki supply chains — match by the engine’s model and spec number, not the Noma branding. Noma-specific components like deck hardware and drive parts are harder to source but can often be found through vintage mower forums, eBay, or salvaged donor units.
